This gave the company a way to enter the ice cream market and compete for sales. Frozen Twix bars were distributed into the supermarket chains and mall ice cream vendor iceboxes during the 1990’s. The Twix bar was also used to enter the markets that Mars Inc. Some recent launches of flavors of the Twix bar are Twix Cappuccino and Twix Java. The new varieties included Twix cookie and cream, dark chocolate, white chocolate, fudge, coffee, mint slice, triple chocolate and orange flavor. This was looked upon as the Mars Company trying to strengthen its brand image and product portfolio. The “meme” became to be used in politics and the corporate world to symbolize a mere new coat of paint to try to re-image something.Īfter the re-branding of Raider, the market also saw launches of various varieties of the Twix chocolate bar in the 1990’s. This belief spread so much throughout countries like Germany that the name Twix had become synonymous with many as a cynical re-branding. The public took it as the company’s attempt to get an old product, which had been losing sales, back into the market. This worldwide re-branding of an old bar of the company took place between the years 19, where it was not always welcomed with open arms. The company released a slogan for it translating to “Raider is now Twix, nothing else changes”.
This change in the bar resulted in captivating the market which was earlier not as excited for the Twix bar.Īs the chocolate bar’s sales caught pace, the Mars Company renamed the bars from “Raider”, to “Twix” worldwide. In this new Twix bar, the caramel layer over the butter cookie was replaced with a soft peanut butter blend. It was not until 1983 when the company finally hit the bullseye with the peanut butter Twix. Therefore, the company started to look for alternatives or improvements in the existing product. Raider wasn’t fetching revenue for the company to a level that was expected. In the 1980’s, Mars noticed a stagnancy in the sales of the candy bar. The now popular Twix bar was not always a favorite chocolate bar of customers during its history. It ads always included the chocolate bar slit in two, showing the soft caramel and the chewiness of the bar. Back then, it had a packaging of a gold wrapper with orange text. In the US, the chocolate bar used the slogan “Chocolate, Caramel, and a Surprising Cookie Crunch”. After thriving for over a decade in the UK under the Twix’s original name of ”Raider”, what would be called Twix saw the light of the American market in the year 1979. To be specific, it was first created in Mar’s Slough factory in the United Kingdom. Twix is a butter cookie bar, covered with caramel and dairy milk chocolate, and was invented back in 1967 by the Mars Limited. 10.1 Read About More Snacks, Drinks, And Candy!.9 Twix White Ingredients And Nutritional Info.8 Twix (Right) Ingredients And Nutritional Info.Snack History participates in the Amazon Associate and Ebay Partner Network programs and receives earnings from qualifying purchases. Twix is not the most popular candy bar in the world, but has fought hard with multiple new flavors and styles to become and remain a popular confection with many fans worldwide. The classic Twix has a flat bottom and a ridged top-side, with chocolate coating the cookies and often caramel, peanut butter ,and other confections inside that are surrounding the bread-like interior of the candy bar.
Twix comes in a aluminum-like wrapper and usually comes with 2 or 4 stick-like or cylindrical shaped cookies (biscuits) per package. Twix was first produced in the United Kingdom under the name Raider before its name was changed to Twix after its introduction to the United States. Made using ingredients such as Enriched Wheat Flour, this candy bar is very chocolaty, crunchy, and just begs for a drink when eaten. Twix is a cookie (or biscuit for some) that consists of a shortbread-like substance covered with ingredients like chocolate and caramel.